NEW YORK — L’Occitane will become the latest beauty brand to enter the men’s market with the worldwide launch of a shaving line in June.
Although the French beauty marketer has sporadically launched men’s products since the early Eighties, the company’s current campaign, a collection called Cade, is its first concerted effort on the masculine side. Cade features nine products devoted — with the exception of a hair and body shampoo — entirely to shaving.
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