NEW YORK — The recent executive shifts at L’Oréal have yielded a new president for the company’s Kiehl’s Since 1851 brand.

Philip Clough, currently vice president and general manager of L’Oréal’s Matrix brand, will take over as president of Kiehl’s Oct. 1, and will be responsible for both the worldwide strategic development of the Kiehl’s brand and the management of the brand’s domestic business. Clough succeeds Edgar Huber, who was named president ofL’Oréal’s Luxury Products Division on June 26. Clough will report to Huber in his new role. Huber’s appointment is effective in September.

Clough, who joined L’Oréal in 1985 in the U.K., has spent the last 15 years in a succession of marketing management and international management posts in the company’s Professional Products Division. He was named worldwide general manager of Kérastase in 1998, and in 2000 became worldwide general manager for Matrix, spearheading its international development initiative.

“I am looking forward to working on the retail side — it should generate a lot of fresh ideas — but the initiatives currently focused on by the professional side are extremely relevant today, across the board,” said Clough. “The professional industry is focused on training, education, service and performance — all things that are exceptionally important for any successful brand, and principles that both Matrix and Kiehl’s operate by. It’s really a question of carrying on in that matter and taking the successes we’ve had with this brand even further.”

“Philip has done a fantastic job in all of his previous roles with the company, and I know that he is the perfect person for this job,” said Huber. “In particular, I think he will do a fantastic development job for Kiehl’s.”

While it’s early in the game for Clough to have a firm plan for Kiehl’s laid out, he did note that one of his first projects would likely be examining international distribution for the brand. “It’s something we’ve done recently at Matrix, and something that I see us doing with Kiehl’s as well,” said Clough. “Kiehl’s has a presence in many major international markets, but we’ll be investigating additional opportunities and additional markets, while continuing to preserve the heritage of the Kiehl’s brand.”Succeeding Clough at Matrix is David Greenberg, who for the past four years has been general manager of L’Oréal’s Consumer Products Division in Mexico. Greenberg, who will lead Matrix’s strategic development worldwide in his new role, will report to David Craggs, president of L’Oréal USA’s Professional Products Division. Greenberg joined L’Oréal USA in 1993 and has worked in a variety of marketing positions on L’Oréal’s hair care and hair color brands. He was named vice president of marketing for L’Oréal Paris in 1997, and in 1999 was named to his current role. Greenberg’s appointment is effective Oct. 1.

“Philip has had a very successful international career with the L’Oréal group and I am confident that he will continue the successful development of Kiehl’s, while David’s numerous years of experience in marketing and management have well prepared him to lead the continued global expansion and development of Matrix,” said Jean-Paul Agon, president and CEO of L’Oréal USA, in a statement.

The latest appointments follow two major moves that were announced June 26, when Huber was named president of L’Oréal USA’s $1.4 billion Luxury Products Division and the division’s current president, Luc Nadeau, was named to a dual post in Canada — taking on both the presidency of the Canadian Luxury Products Division and the newly created post of executive vice president of corporate communications and external relations for Canada. Nadeau’s new role takes effect on Sept. 1.

Huber, who had served as president of Kiehl’s since April 2002, joined L’Oréal in 1992. Nadeau, who joined L’Oréal in 1988, had served as president of the Luxury Product Division since May 2001, and immediately prior to that was president of Lancôme.

On July 16, L’Oréal USA also decided to pull its Helena Rubinstein brand out of the U.S. as of July 31. L’Oréal USA had spent the last four years attempting to reestablish the brand in this country, starting with an 8,000-square-foot SoHo spa and distribution in Bergdorf Goodman, Saks Fifth Avenue and a handful of other upscale retailers. While the brand is successful abroad —?particularly in Europe, Asia and South America — it didn’t produce the expected results in the U.S.

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