By  on November 1, 2007

LOS ANGELES — The third annual Los Angeles Fashion Awards honored designers and tastemakers and featured five runway presentations.

"Los Angeles designers have put L.A. in the center of the fashion map,'' Mayor Antonio Villaraigosa said in opening the ceremonies at the Orpheum Theater on Friday night. "This is where stars come to be born, and where trends come to be born."

E network personality Debbie Matenopoulos, the host, kept things moving for a crowd that included starlets Andrea Bowen and Zelda Williams, as well as designers such as Louis Verdad and Tarina Tarantino.

The evening included runway presentations for the Moss Adams Fashion Innovator Award by nominees Jasmin Shokrian, Juan Carlos Obando and Rami Kashou. Obando took home the award.

Fred Segal won the Fashion Retailer of the Year Award, which his daughter Sharon accepted. "Thank you to all of you who have kept us in business for 49 years," she said.

"He deserved it,'' The Way We Wore's Dorris Raymond said of Segal. "My business is still young, but it was an honor to be nominated with him."

Guess by Marciano won the Marketing Excellence Award (Paul Marciano was in Paris, so Tarantino, who presented the award, accepted on his behalf), "Project Runway" received the Inspiration Award, DailyCandy won the Fashion Communication Award.

In what some considered an upset, J Brand captured the inaugural Supima Denim Designer of the Year Award over nominees Oligo Tissew, Seven For All Mankind and GoldSign by Adriano Goldschmeid.

To cap off the evening, BCBG's Max Azria was honored with the Wells Fargo Century Fashion Achievement Award. "We may be a worldwide brand, but this is home," he said.

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