NEW YORK — L.A. Looks is following in the footsteps of its savvy salon parent, Schwarzkopf & Dep, by upgrading its mass hair care line into one that better resembles an upscale offering.

The new 36-sku line, which hits mass retailer shelves in March, identifies five key looks: Straight Look, X-Treme Look, Volume Look, Expressive Look and Curl Look. Each of the five requires several products from the new line to help users change or enhance their desired style. Straight Look Straightening Spray is designed to help get the Straight Look;Volume Look Foaming Mousse Spray is formulated to help users get the Volume Look, and Mess It Up Look Fiber Creme Pomade and Piece It Look Wax Stick help achieve the Expressive Look. Products range in price from $2.29 to $3.79.

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