NEW YORK — Jones Apparel Group wants to breathe new life into its L.E.I. junior denim brand with a fresh look for fall.
For the back-to-school season, Jones will unveil an overhauled L.E.I. with new packaging, labeling, advertising and a strategy for increasing the brand's Internet presence. Jones is hoping to better connect with L.E.I.'s 13- to 17-year-old target audience and stand out in an increasingly crowded market.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)