NEW YORK — Another retail play might be in the works, with direct merchant L.L. Bean looking to buy all or parts of Eddie Bauer, and analysts say it would be a good fit for both companies.

A Bean acquisition of Bauer’s 469-unit chain — it currently has 529 units, but is in the process of closing 60 — would allow it to grab a chunk of store space, and convert some of the Bauer units into Bean stores. Such a move would allow Bean, which is mostly a catalog firm with a Web presence and some outlet stores, to immediately compete more effectively with rival Lands’ End, according to retail consultant Walter Loeb of Loeb Associates.

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