The overall assessment: incremental improvement. Not only were events confined to an actual week (March 9 to 15, preceding this week’s fashion market) but the range of lines included a few promising newcomers. Style Fashion Week, a five-day event with almost 30 shows, had the endorsement of Mayor Eric Garcetti. “[The event] showcases a $13 billion industry that employs 100,000 people in the L.A. area, exports trends, designs and products to every corner of the world,” he said.
There were a handful of buyers and celebrities in attendance, including Christina Milian, Tamar Braxton, Joanna Krupa, Bridget Marquardt and Gretchen Rossi, plus regional newspapers and a few weeklies, but the audience was mostly comprised of designers’ friends, family and corporate sponsors such as L’Oréal Paris, Ford and UPS. Check-in was hassle-free, but those who arrived on time faced an average hour-long delay for each show.
What came down the runways ranged from men’s underwear to women’s evening gowns. In an effort to be inclusive, the mix at Style Fashion Week included swimwear, bridal, kids and plus-size lines, but the roster would have benefited from better curation and stronger editing (read: fewer looks) in each show.
The one-day Los Angeles Fashion Council and Concept Los Angeles events, showcasing 10 and 12 lines, respectively, did improve their curation this season. Returning line Stella Proseyn and newcomer Colton Dane were among the women’s wear standouts at LAFC, while Turkish eveningwear designer Özgür Masur brought a new degree of sophistication to the Concept runway.
Max Noce, owner of Orphic boutique in West Hollywood, attended Style and Concept Los Angeles events to support two of his lines, Ina Soltani and Jen Awad, respectively. “Jen’s collection was beautiful, and Ina’s collection has a very strong presence, edgy but at the same time very commercial and sellable,” he said.
Garcetti endorsed Style Fashion Week, pledging, “We won’t stop until L.A. is the fashion capital of the world.”
That means the city’s show organizers still have some work to do.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)