The overall assessment: incremental improvement. Not only were events confined to an actual week (March 9 to 15, preceding this week’s fashion market) but the range of lines included a few promising newcomers. Style Fashion Week, a five-day event with almost 30 shows, had the endorsement of Mayor Eric Garcetti. “[The event] showcases a $13 billion industry that employs 100,000 people in the L.A. area, exports trends, designs and products to every corner of the world,” he said.
There were a handful of buyers and celebrities in attendance, including Christina Milian, Tamar Braxton, Joanna Krupa, Bridget Marquardt and Gretchen Rossi, plus regional newspapers and a few weeklies, but the audience was mostly comprised of designers’ friends, family and corporate sponsors such as L’Oréal Paris, Ford and UPS. Check-in was hassle-free, but those who arrived on time faced an average hour-long delay for each show.
What came down the runways ranged from men’s underwear to women’s evening gowns. In an effort to be inclusive, the mix at Style Fashion Week included swimwear, bridal, kids and plus-size lines, but the roster would have benefited from better curation and stronger editing (read: fewer looks) in each show.
The one-day Los Angeles Fashion Council and Concept Los Angeles events, showcasing 10 and 12 lines, respectively, did improve their curation this season. Returning line Stella Proseyn and newcomer Colton Dane were among the women’s wear standouts at LAFC, while Turkish eveningwear designer Özgür Masur brought a new degree of sophistication to the Concept runway.
Max Noce, owner of Orphic boutique in West Hollywood, attended Style and Concept Los Angeles events to support two of his lines, Ina Soltani and Jen Awad, respectively. “Jen’s collection was beautiful, and Ina’s collection has a very strong presence, edgy but at the same time very commercial and sellable,” he said.
Garcetti endorsed Style Fashion Week, pledging, “We won’t stop until L.A. is the fashion capital of the world.”
That means the city’s show organizers still have some work to do.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews