LOS ANGELES — La Prairie, the uberluxe spa and skin care brand, is opening a West Coast door in mid-January.
The 2,000-square-foot spa will be located inside the Beverly Hills Hotel, a favorite among Hollywood’s A-list, many of whom will be invading the legendary pink landmark on Sunset Boulevard when the Golden Globes and Oscars take place in the coming months. In fact, although an exact opening date can’t be determined as construction crews work to complete the project, the company isaiming to see its first clients when the Globes happen Jan. 29.
“I’ve only looked for the opportunities that really reflected what La Prairie stands for,” said company president Lynn Florio by phone this week, “and Beverly Hills was really critical for us. La Prairie is all about the company we keep, and our clients are the clients of the Beverly Hills Hotel...the most powerful, beautiful people.”
This is the first spa in the hotel’s 91-year history. To access it, guests will stroll past the Polo Lounge on the way to the pool to the site that once housed the fitness center, now relocated in another part of the property.
As the Beverly Hills Hotel Spa, by La Prairie, the motif will be in keeping with the hotel’s pink, green and gold color scheme. All six treatment rooms will have private outdoor terraces, and there will be separate lounges for women and men.
Services will include La Prairie signatures like its caviar facials. But exclusive to Los Angeles will be water-based treatments not available at the New York spa, including hydrotherapy and Vichy treatment rooms.
Spa director Kristin Squef, from the New York La Prairie Spa at the Ritz Carlton, has relocated to Los Angeles to oversee operations.
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