PARIS — Updating its brick-and-mortar image, French cataloguer La Redoute has unveiled a new-look women’s fashion boutique here dubbed So’Redoute.
The 2,150-square-foot shop debuted Wednesday at a new shopping mall in suburban Thiais, which also has tenants such as Ikea, Fnac and Nocibé. La Redoute, part of French retail and luxury giant PPR, had already tested the new merchandising concept over the past year in the French cities of Englos and Strasbourg.
With contemporary fixtures and accent shades of green and gray, So’Redoute shops are designed to showcase the retailer’s proprietary brands and seasonal trends in a legible manner. Clusters of mannequins and table displays highlight such items as smock dresses, leggings, layered knits, blousons and ballerina flats.
La Redoute has operated some 22 boutiques in France, all but eight of which have already been shuttered to make way for the new concept. A spokeswoman for the firm declined to give a rollout schedule, but said the company is actively scouting locations. About 40 percent of La Redoute’s sales are via the Internet.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia