PARIS — Lacoste Pour Femme, slated to start hitting shelves in April, is meant to be an olfactive incarnation of the new Lacoste woman.

Some words to describe her? "Modern, elegant, audacious," said François Saurel, brand manager for fragrances in France and the Benelux countries for Procter & Gamble Prestige Beauté, acquirer of La Chemise Lacoste beauty license in September 2001.

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