By  on June 20, 2008

PARIS — With Michel and François Lacoste, two of René Lacoste's sons, reminiscing about their father's love of excellence and innovation, the French brand known for its crocodile insignia on Thursday celebrated a volley in its 75th anniversary year.

The fete, a warm-up for another party here on July 1 when Lacoste will unveil a series of its famous polo shirts customized by the likes of Nick Knight and Karl Lagerfeld that are part of a special-edition book by Visionaire, bore testament to Lacoste's insouciant, chic sporty attitude.

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