NEW YORK — That green crocodile has crept onto Fifth Avenue and it means business.

Lacoste on Thursday officially opened a 3,400-square-foot store on the southwest corner Fifth and 49th Street, catercorner to Saks Fifth Avenue, as part of strategy to increase the label’s U.S. presence. With its colorful classic polos, sweeping curved white walls, and the neighorhood’s heavy traffic, Fifth Avenue could be the chain’s most productive unit. It’s replacing the smaller Lacoste shop on Madison Avenue between 54th and 55th Streets, which will close in a few months when its lease expires.

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