NEW YORK — A marriage of music and sports is at the heart of Lady Foot Locker’s forthcoming ad campaign.

In time for back-to-school shopping, the chain will barrage shoppers with images of Mary J. Blige doing double Dutch jump rope in a white Reebok warmup suit, Adidas-clad women dancing in an airport and a street-smart-looking pair in Puma leaning on a boom box. These and other fall TV and print ads show a shift for Lady Foot Locker.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus