NEW YORK — A marriage of music and sports is at the heart of Lady Foot Locker’s forthcoming ad campaign.
In time for back-to-school shopping, the chain will barrage shoppers with images of Mary J. Blige doing double Dutch jump rope in a white Reebok warmup suit, Adidas-clad women dancing in an airport and a street-smart-looking pair in Puma leaning on a boom box. These and other fall TV and print ads show a shift for Lady Foot Locker.
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