NEW YORK — A marriage of music and sports is at the heart of Lady Foot Locker’s forthcoming ad campaign.
In time for back-to-school shopping, the chain will barrage shoppers with images of Mary J. Blige doing double Dutch jump rope in a white Reebok warmup suit, Adidas-clad women dancing in an airport and a street-smart-looking pair in Puma leaning on a boom box. These and other fall TV and print ads show a shift for Lady Foot Locker.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"