PARIS — "I think the idea's genius, a perfect match," commented Karl Lagerfeld as Hennes & Mauritz on Wednesday said Stella McCartney would follow the Chanel designer in collaborating with the Swedish fashion giant on a collection for holiday...
PARIS — "I think the idea's genius, a perfect match," commented Karl Lagerfeld as Hennes & Mauritz on Wednesday said Stella McCartney would follow the Chanel designer in collaborating with the Swedish fashion giant on a collection for holiday retailing. The announcement confirmed a story in WWD on Wednesday.
"She's got a name, a face and a story," Lagerfeld said. "I'm sure it will be very different from what I did. It's a new dance. Another point of view. Today she's proved that she has real personality."
H&M said a one-time Stella McCartney for H&M collection would hit stores across Europe and North American in November. Retail prices should be along the lines of Lagerfeld's blockbuster collection, which caused a run on stores last fall for $19.90 T-shirts and $149 wool-cashmere coats.
"Stella's style is a mix between British tailoring and feminine things that is perfect for us," said Margareta van den Bosch, head of design at H&M. "We are thrilled to bring Stella's world to H&M."
In a statement, McCartney said designing for H&M "is one of the most exciting and innovative ways to introduce my clothes to a broader range of women."
Van den Bosch said choosing McCartney was a no-brainer. "We didn't want to think of Stella as a follow-up to Karl," she said. "We wanted something completely different."
She said McCartney would contribute some 40 pieces, including accessories and some underwear — but no men's wear.
"It's all very feminine, with soft colors and very sweet," said van den Bosch. "The sketches are great. It was important that we invite someone that people recognize."
Van den Bosch called McCartney's collection "much softer" than Lagerfeld's graphic, largely black-and-white collection of tuxedo shirts, sequined jackets and chiffon skirts.
"It's not a coordinated look," she said. "There will be a lot of separates and pieces that girls can combine in their own ways.
"We loved what Karl did for us," continued van den Bosch. "It showed what potential there is [for inexpensive designer clothes]. We want to invite more designers and continue the collaborations."Rock royalty as daughter of Sir Paul McCartney, McCartney is certain to bring another dash of glamour to H&M, which drew vast coverage in the press with its Lagerfeld partnership.
But the $7.8 billion H&M also is sure to broadcast McCartney's name to a wider audience, since the small size of her Gucci Group-owned company (30 million euros, or about $39 million, in revenue last year) limits her advertising brawn. H&M advertised its Lagerfeld project with a massive outdoor and television campaign.
The deal is the latest of McCartney's collaborations. She already has a successful contract for co-branded Adidas activewear.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast