NEW YORK — Lancôme is counting on the power of Attraction to vault it to a top-three position in the U.S. fragrance market in 2004.

The brand’s first major fragrance launch since Miracle — which began rolling out in the U.S. in February 2001 — Attraction will begin rolling out in the U.S. at the beginning of February. It began rolling out in Europe this month.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus