PARIS — Lancôme is banking on its new fragrance, Attraction, to draw women to the fragrance bar this fall.
The scent, due to start rolling out here in October, comes at a pivotal time for the L’Oréal-owned brand. “Our key challenge today is fragrance,” explained Guillaume de Lesquen, deputy managing director at Lancôme. “We have experienced very [substantial] growth in makeup and skin care, and now we must strongly develop Lancôme’s fragrance business in Europe and the U.S.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)