PARIS — Lancôme is banking on its new fragrance, Attraction, to draw women to the fragrance bar this fall.

The scent, due to start rolling out here in October, comes at a pivotal time for the L’Oréal-owned brand. “Our key challenge today is fragrance,” explained Guillaume de Lesquen, deputy managing director at Lancôme. “We have experienced very [substantial] growth in makeup and skin care, and now we must strongly develop Lancôme’s fragrance business in Europe and the U.S.”

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