MONACO — As its name suggests, Lancaster Group’s new 365 Cellular Elixir can be used each day of the year. The antiage serum to be launched this fall by Coty Inc.’s prestige division is meant for people of all ages and skin types.

Lancaster executives describe 365 Cellular Elixir as an “intelligent” item, smart enough to work only on the elements of the skin needing help. The brand’s first product in the “perfecting” category, 365 Cellular Elixir was created to support the skin’s DNA protection and repair systems. Its patented RPF technology is billed to mimic the skin’s defenses that fight against free radicals.

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