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Lancome Kicks Off Brand-Awareness Campaign

Lancome plans to play to its strengths in coming months with initiatives intended to shore up its treatment and fragrance businesses, while boosting its presence on the Internet.

PARIS — Lancôme plans to play to its strengths in coming months with initiatives intended to shore up its treatment and fragrance businesses, while boosting its presence on the Internet.

The L’Oréal-owned brand, which industry sources estimate generates retail sales of $1 billion annually, aims to reinforce its skin care offering with the relaunch of Rénergie Microlift or Rénergie Morpholift as it’s called in Europe, and bolster its best-selling Trésor fragrance with the unveiling of Kate Winslet as its spokeswoman.

Odile Roujol, president of Lancôme International, said Lancôme has entered a new era of brand awareness, which was kicked off in January with the signing of Clive Owen as the face of the Lancôme Men treatment line and Hypnôse Homme.

“We are the number-one luxury beauty brand in the world,” she said. FWe aim to be even more inspiring.”