WWD.com/fashion-news/fashion-features/lancomes-keynote-1152175/
government-trade
government-trade

Lancome’s Keynote

Lancome is about to introduce what it says could be the biggest-selling single item in its lineup, a moisturizer called Bienfait Total.

NEW YORK — Lancome is about to introduce what it says could be the biggest-selling single item in its lineup, a moisturizer called Bienfait Total. It will be launched in April, and the company projects retail sales of $36 million through the rest of 1994. Story on page 4.