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Landau Launches Lingerie

NEW YORK — Fur and accessories designer Adrienne Landau is finally getting into a medium she’s dreamed about for years: lingerie.<br><br>“It will be an exclusive at Saks Fifth Avenue and it will be the first time I’ll ever be...

NEW YORK — Fur and accessories designer Adrienne Landau is finally getting into a medium she’s dreamed about for years: lingerie.

This story first appeared in the July 28, 2003 issue of WWD.  Subscribe Today.

“It will be an exclusive at Saks Fifth Avenue and it will be the first time I’ll ever be designing lingerie,” said Landau. “I’ve always been inspired by kimonos and wrap robes, that glamour of the robes and vintage prints of the Twenties and Thirties.”

The compact collection of eight kimonos, robes and caftans will be introduced in September and will be housed in the innerwear department of the Saks flagship here. Landau said trunk shows are planned for two Saks units: San Francisco and Bal Harbour, Fla.

First-year wholesale sales projection is $1 million, said Landau. Prices have not been finalized.

Anne Caetano, divisional merchandise manager of intimate apparel and hosiery at Saks, said, “Adrienne’s robes are stunning and a work of art. We came to them because she has done a lot of beautiful product for us in our accessories world and we were looking for very special robes for fourth-quarter selling. I envision this as a future opportunity for us. Actually, there are several pieces that can be worn in or out, and I plan to buy them for myself.”

As for designing lingerie, Landau said, “It’s really an easy transition for me. It’s very much the feeling of what I do with accessories. I’ll be taking a classic kimono and give it a side-tie that’s tight and sexy looking.”

Fabrics and treatments will include a brushed paisley challis that has a silk-like hand, silks, multicolor printed velvets, embroideries and burnout effects. Landau added that she will be creating coordinating slippers to go with the boudoir fare.