PARIS — Helmut Lang, who recently resumed showing his collections on the runway here, is moving ahead with his European assault.
This story first appeared in the November 25, 2002 issue of WWD. Subscribe Today.
Lang confirmed Friday that he will open a 1,800-square-foot boutique in Milan next March, and a 4,800-square-foot location in Paris next June.
The Milan shop, at 11 Via Spiga, will be about double the size of a previous franchised Lang site, which was closed two years ago in the wake of Prada Group’s 1999 acquisition of 51 percent of Lang’s business. In Paris, the boutique at 219 Rue Saint-Honoré will take over space now occupied by Mandarina Duck.
Both new locations will carry Lang’s women’s and men’s collections, as well as his range of fragrances. The design concept, with architectural supervision by Richard Gluckman, will be similar to the 4,000-square-foot Lang flagship on Greene Street in New York. Jenny Holzer artworks, a key feature in SoHo, will also be elements of the new units.
Milan and Paris will bring the number of Helmut Lang boutiques worldwide to six. The others locations are Vienna, Munich and the Helmut Lang Perfumerie in New York. A Lang spokesman said Los Angeles is a priority for the next boutique, as well as an additional Manhattan location.