NEW YORK — Lanvin, which is poised to relaunch its fragrance business in the U.S., is hoping for a jump-start this fall.
The French fashion house has planned U.S. rollouts of two scents that already have launched in Europe. The first, a women’s fragrance called Éclat d’Arpège, launched two weeks ago in Barneys New York and is slated to roll out to Nordstrom, Saks Fifth Avenue and Sephora beginning next month. Éclat d’Arpège, which first launched in Europe in December, has reportedly generated $10 million in wholesale sales volume.
Additionally, Vetyver, a men’s scent that launched in Europe in June, is slated to hit Nordstrom counters in October, where it will stay exclusively through yearend.
New fragrances aside, Lanvin also plans to rebuild U.S. distribution of two existing scents: the 75-year-old Arpège and Lanvin L’Homme, which bowed in 1997. All told, Lanvin’s U.S. initiatives could combine to generate 2003 wholesale sales of $5 million for the company’s affiliate here, New York-based Lanvin Parfums Inc. Executives are hoping to double that figure next year.
In January, Lanvin appointed a new U.S. head, executive vice president François Duquesne, 38, who joined the company after five years at tableware marketer Christofle. During a recent interview, Duquesne said the 12-month period ending in June was “a year of transition for Lanvin in the U.S.” He was referring to the brand’s distribution, which officially reverted to Lanvin in January as a result of L’Oréal’s sale of the brand to Lanvin’s parent, Harmonie SA, two years ago. Oxygene, a scent launched by L’Oréal in Europe in 2000 and brought to the U.S. the following year, has been discontinued here, according to sources, who added that it is still produced for European and Asian markets.
Under L’Oréal, the Lanvin brand was distributed to more than 2,000 doors. But so many stores have been closed that “distribution is completely clean,” according to Duquesne, whose plan moving forward specifically calls for a controlled rollout of Lanvin to fewer than 300 doors by the spring. This distribution network would mostly be made up of specialty chains like Saks Fifth Avenue, Nordstrom, Barneys and Sephora, he said, adding that the current repositioning strategy is designed to yield Lanvin a “healthy and long-term” business.One of Duquesne’s first steps earlier this year was finding a U.S. sales and distribution agent. The company signed Fragrance and Beauty Services, LLC, which is headed by president and chief executive Alan Beck.
“The strategy is simple — to revive a sleeping beauty,” Duquesne remarked. Just as matter-of-factly, he acknowledged the challenges of virtually starting from scratch. “You’re a new vendor to [retailers],” he said. “It’s like a start-up business.”
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye