Lanvin to Woo 30 Crowd

PARIS — Lanvin is going after thirtysomething women with its latest fragrance, Eclat d’Arpege, starting this December.

With a new owner — Harmonie SA, which purchased the French fashion and fragrance house and its subsidiaries from L’Oréal in July 2001 — and designer, Alber Elbaz, Lanvin deemed the time ripe for a new scent.