LOS ANGELES -- The Larkin Group has announced plans for two new shows -- one in Mexico City, the other in Las Vegas, Nev.
The Mexico City show is being called the NAFTA Fashion Show, and will be produced in collaboration with Mario Flores, former president of Exhimoda, an apparel trade show in Latin America. It will run Nov. 8-10 at the Palacio Mundial de las Ferias.
The show will explore the business potential of the North American Free Trade Agreement and is expected to have about 400 exhibitors from the U.S., Canada and Mexico and will feature women's, men's and children's apparel for spring and summer.
The Larkin Group's David Larkin, vice president of corporate development for the Newton, Mass.-based trade show producer, said the NAFTA show will be a "stepping stone on the road to exporting to Mexico, a relatively untapped market for American and Canadian manufacturers."
A spokeswoman for Larkin said if the show is successful, it will be staged twice a year.
In addition, The Larkin Group is bringing The International Fashion Boutique Show and The International Kids Fashion Show to Las Vegas. Slated for Aug. 20-22 -- a week before the show's New York edition -- at the Las Vegas Convention Center, the concurrent shows will feature women's and children's apparel and accessories for fall, holiday and resort deliveries. Four hundred vendors are expected to attend the show, compared with an average 1,800 vendors that participate in the 25-year-old New York show, according to Larkin. The New York show normally runs every other month at the Jacob K. Javits Center here.
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