As the Hispanic population explodes, retailers and marketers are trying to understand the group’s needs so they can stock their shelves with products that appeal to this audience. Having concluded that one size doesn’t fit all in a multigenerational, multicultural society, bricks-and-mortar stores have been micromerchandising for years. That approach is easier said than done on the Internet, but some companies have taken steps. For example, Columbia House has an area on its Web site called Club Música Latina where customers can buy CDs by Latin performers such as Olga and Ricky Martin.

The 10 Retail Web Sites Most Popular Among Hispanics

1
EBAY

4.7 million unique visitors

2
AMAZON

2.9 million unique visitors

3
YAHOO! SHOPPING

1.9 million unique visitors

4
AMERICAN GREETINGS

1.3 million unique visitors

5
DEALTIME

1.1 million unique visitors

6
APPLE COMPUTER

959,000 unique visitors

7
HEWLETT PACKARD

950,000 unique visitors

8
AOL SHOPPING

887,000 unique visitors

9
COLUMBIA HOUSE

839,000 unique visitors

10
TICKETMASTER

789,000 unique visitors

The 10 Apparel Web Sites Most Popular Among Hispanics

1
FOOT LOCKER

266,000 unique visitors

2
LIMITED BRANDS (Includes bathandbodyworks.com, expressfashion.com, limitedbrands.com, victoriassecret.com and whitebarncandle.com )

257,000 unique visitors

3
OTTO GRUPPE ( Includes newport-news.com, spiegel.com, eddiebauer.com and crateandbarrel.com)

252,000 unique visitors

4
OLD NAVY

220,000 unique visitors

5
NIKE

211,000 unique visitors

6
ALLOY

185,000 unique visitors

7
GAP (Includes gap.com, babygap.com and gapkids.com )

159,000 unique visitors

8
NORDSTROM

102,000 unique visitors9
HOT TOPIC

95,000 unique visitors

10
ZAPPOS

92,000 unique visitors

Comscore Networks, an Internet audience measurement service based in Reston, Va.

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