NEW YORK — Evelyn Lauder kicked off Breast Cancer Awareness Month with a bang late last week, raising awareness — and nearly $265,000 — for the cause in three cities in as many days.

“Last year, our programs got more attention than ever, and this year our goal is to outdo ourselves,” said Lauder, who is senior corporate vice president of the Estée Lauder Cos. and founder and chairman of the Breast Cancer Research Foundation. “We won’t stop until this disease has been cured — and I hope by our 20th anniversary that we’re out of business. We’re not doing this to sell lipsticks. We’re doing this to save lives.” Since being founded in 1993, the BCRF has raised more than $70 million to fund clinical and genetic research on breast cancer.

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