NEW YORK — Estée Lauder is eyeing growth in its skin care business this fall by building on three solid franchises.
In October, the brand will unleash new eye creams in both its Re-Nutriv and DayWear franchises and a mask in its Resilience line. The two eye creams are intended for different doors — Re-Nutriv Ultimate Lifting Eye Creme will be released in a targeted lineup of about 125 specialty store doors, including Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman. DayWear Plus Multi-Protection Anti-oxidant Eye Creme SPF 15, by contrast, will be available in the brand’s full complement of 2,200 department and specialty store doors. A third franchise extension, Resilience Lift Extra Firming Revitalizing Mask, also will launch in Lauder’s full distribution.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"