NEW YORK — Estée Lauder is eyeing growth in its skin care business this fall by building on three solid franchises.

In October, the brand will unleash new eye creams in both its Re-Nutriv and DayWear franchises and a mask in its Resilience line. The two eye creams are intended for different doors — Re-Nutriv Ultimate Lifting Eye Creme will be released in a targeted lineup of about 125 specialty store doors, including Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman. DayWear Plus Multi-Protection Anti-oxidant Eye Creme SPF 15, by contrast, will be available in the brand’s full complement of 2,200 department and specialty store doors. A third franchise extension, Resilience Lift Extra Firming Revitalizing Mask, also will launch in Lauder’s full distribution.

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