By and  on May 4, 2007

The Estée Lauder Cos. edged out Procter & Gamble Co. Wednesday as the Cosmetics Executive Women organization held its 13th annual CEW Beauty Awards ceremony at the Waldorf-Astoria. Lauder took home five statuettes and Procter & Gamble netted four.

The impact of the awards is expected to be felt well beyond the Waldorf. The organization has teamed up with CVS, Sephora, Federated Department Stores and Ulta to translate kudos into sales, via the Internet. A complete list of the winners on the organization's Web site, cew.org, offers comprehensive information about each product, as well as a clickable link to one of the retailers listed above. The consumer then has the option of immediately purchasing the products that appeal to him or her. The site also offers extensive information about the finalists in each category and provides a buy-it-now link for them.

The effort began last year but has grown considerably this year, said Carlotta Jacobson, president of CEW. "The linkage back and forth between the retailer and our site gives credibility to both of us," said Jacobson during an earlier interview. "We have a new, younger consumer who is willing to shop online without trying the product, and the seal offers assurance that she's picking a winner."

During the Waldorf presentation, 36 Lalique statuettes were handed out to winners of different product categories, divided by price range. There also was an award for best indie startup that went to Skyn Iceland. For the women's fragrance, priced $35 and over, Prada Eau de Parfum Tendre by Prada won, while there was a tie for the under-$35 segment between Grassroots Happily Ever After of Estée Lauder's BeautyBank and Sonia Kashuk's Solid Perfume Palette. The men's scent $30 and over award went to Unforgivable by Sean John.

In facial skin care, MD Skincare by Dr. Dennis Gross All-Over Blemish Solution won for acne treatment, priced $10 and over, and in the under-$10 segment it was Neutrogena Rapid Clear Pads. For anti-aging, $30 and over, it was Patricia Wexler M.D. Dermatology Wexler Intensive Night Reversal & Repair Cream, while the under $30 award went to Olay Definity Deep Penetrating Foaming Moisturizer. In the cleanser and scrub category, $12 and over, Clinique Liquid Facial Soap won. For under $12, Unilever's Dove Energy Glow Skin Brightening Facial Cleanser took the honors.For eye treatments, $20 and over, it was Avon Anew Clinical Eye Lift, and for products under $20, Tweezerman After Tweeze Soothing Cream won. In the lip treatment category, FusionBeauty LipFusion XL won $14 and over, while Tarte fRxtion Sugar Exfoliator and Lip Balm Duo won under $14. Shiseido won two awards in facial skin care — one for its White Lucent Brightening Moisturizing Cream in the $30 and over segment, and the other for its Benefiance Pure Retinol Face Mask in the peel and mask, $25 and over category. The award for moisturizer under $30 went to Kiehl's Ultra Facial Cream, while the peel & mask under $25 went to Lumene Time Freeze Instant Lift Mask. The men's skin care $15 and over award was tied between Kiehl's Eye Alert and The Art of Shaving Body Scrub with Tangerine and Eucalyptus Essential Oils.

For the makeup segment, Chanel and Procter & Gamble each took home two awards. Chanel won the eye product category, $15 and over, for Chanel Inimitable Mascara and it also snared the lip product award, $15 and over, for Rouge Allure Luminous Satin Lip Colour. Procter & Gamble received the eye product under $15 trophy for CoverGirl LashExact Mascara and also won for face product, $18 and over, with SK-II AirTouch Foundation. Other makeup awards were given to MAC Cosmetics for Studio Touch-Up Stick for face product under $18 and Bourjois Paris won lip product under $15 for the Effet 3D Mobile Cell Phone Charm.

In the hair care and coloring product category, Frédéric Fekkai won the $15 and over category for the second year in a row with the Ageless Damage-Defense Capsules, while John Frieda received the award for Professional Hair Care Luminous Color Glaze, in the under-$15 segment.

Origins took the award for bath and body product, $15 and over, with its Modern Friction for the Body; for the under-$15 segment, Dove won with its Energy Glow Shimmering Lotion. For scented bath & body, $15 and over, C.O. Bigelow won with Lemon Cream Body Wash, while in under $15 Olay Body Wash plus Ribbons won.

Finally, there was a tie for the award for sun products, $15 and over, which went to Clarins Sun Wrinkle Control Eye Contour Care SPF 30 and La Roche-Posay Anthelios SX. In the under $15 sun category, Neutrogena won with Ultra Sheer Dry Touch Sunblock SPF 55. Avon won the nail care and color under $12 category with Instant Manicure.

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