By and  on May 4, 2007

The Estée Lauder Cos. edged out Procter & Gamble Co. Wednesday as the Cosmetics Executive Women organization held its 13th annual CEW Beauty Awards ceremony at the Waldorf-Astoria. Lauder took home five statuettes and Procter & Gamble netted four.

The impact of the awards is expected to be felt well beyond the Waldorf. The organization has teamed up with CVS, Sephora, Federated Department Stores and Ulta to translate kudos into sales, via the Internet. A complete list of the winners on the organization's Web site, cew.org, offers comprehensive information about each product, as well as a clickable link to one of the retailers listed above. The consumer then has the option of immediately purchasing the products that appeal to him or her. The site also offers extensive information about the finalists in each category and provides a buy-it-now link for them.

The effort began last year but has grown considerably this year, said Carlotta Jacobson, president of CEW. "The linkage back and forth between the retailer and our site gives credibility to both of us," said Jacobson during an earlier interview. "We have a new, younger consumer who is willing to shop online without trying the product, and the seal offers assurance that she's picking a winner."

During the Waldorf presentation, 36 Lalique statuettes were handed out to winners of different product categories, divided by price range. There also was an award for best indie startup that went to Skyn Iceland. For the women's fragrance, priced $35 and over, Prada Eau de Parfum Tendre by Prada won, while there was a tie for the under-$35 segment between Grassroots Happily Ever After of Estée Lauder's BeautyBank and Sonia Kashuk's Solid Perfume Palette. The men's scent $30 and over award went to Unforgivable by Sean John.

In facial skin care, MD Skincare by Dr. Dennis Gross All-Over Blemish Solution won for acne treatment, priced $10 and over, and in the under-$10 segment it was Neutrogena Rapid Clear Pads. For anti-aging, $30 and over, it was Patricia Wexler M.D. Dermatology Wexler Intensive Night Reversal & Repair Cream, while the under $30 award went to Olay Definity Deep Penetrating Foaming Moisturizer. In the cleanser and scrub category, $12 and over, Clinique Liquid Facial Soap won. For under $12, Unilever's Dove Energy Glow Skin Brightening Facial Cleanser took the honors.

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