NEW YORK — Estée Lauder is aiming to add a little more bounce to the mature-skin care category this fall.
With Resilience Lift OverNight Face and Throat Creme — an addition to its top-selling Resilience line — the brand is out to not only further address the needs of 40-plus women, but also to build on one of the Lauder brand’s strongest skin care franchises, noted Janet Cook, senior vice president and general manager of Estée Lauder North America.
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