By  on February 7, 2006

NEW YORK — Andrea Robinson, who turned Ralph Lauren Fra­grances into a powerhouse at L'Oréal USA, has been named president of Tom Ford Beauty and of Prescriptives Worldwide at the Estée Lauder Cos.

Robinson's first order of business will be to help Ford ready his freestanding Tom Ford line, which is slated for a fall 2006 launch. The designer, who signed a licensing deal with the Estée Lauder Cos. last April, has released two limited-edition collections for the flagship Estée Lauder brand — Amber Nude, sold in fall 2005, and Azurée, which will hit counters this spring.

"Andrea has worked very well with Tom, and they have a natural creative affinity with each other, so [putting her in charge of his brand] was a logical decision," William Lauder, president and chief executive officer of the Estée Lauder Cos., said in an interview. "The Tom Ford brand also needed a brand operational group. Rather than creating one from scratch, we decided that Prescriptives was the logical brand to hook up with."

Robinson, named chief marketing officer of the Estée Lauder brand last March, will take on her new responsibilities March 1. She will continue to report to John Demsey, global president of the Estée Lauder and MAC Cosmetics brands, who also now oversees the Prescriptives Worldwide, Tom Ford Beauty and Sean John Fragrances.

Robinson's role with Ford's beauty line is a new one. The Pre­scriptives presidency was most recently held by Lynne Greene, former president of Lauder's specialty brands group, who was tapped as the president of Clinique in December. The other specialty store brands overseen by Greene — including Jo Malone and La Mer —are now handled by Maureen Case, also president of Bobbi Brown Worldwide.

Robinson had been president of Ralph Lauren Fragrances Worldwide and was head of the brand for seven years. She began her career in the magazine industry, where she was senior fashion editor at Mademoiselle, beauty editor and creative director for Seventeen and beauty editor at Vogue. Later, she turned to manufacturing, first as president of Revlon's Ultima II division — she developed the top-selling Nakeds color cosmetics line with the late Kevyn Aucoin, as well as the best-selling Lip Sexxy long-wearing lipstick line — then as president of Revlon's department store marketing division. She joined Cosmair — now L'Oréal USA — in 1996 as general manager of Helena Rubinstein. In 1997, she became general manager of L'Oréal's Ralph Lauren fragrances division and was named president of Ralph Lauren Fragrances Worldwide in 2001, overseeing the launches of Romance and Romance for Men, both top sellers and back-to-back FiFi winners, as well as Polo Blue and Ralph.

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