NEW YORK — Estée Lauder is looking to revisit Paradise this fall with its latest men’s scent.
Beyond Paradise for Men, a companion to Lauder’s 2003 blockbuster women’s entry, will bow in August. The women’s scent is said to have exceeded sales of $60 million at retail in the U.S. and $100 million at retail globally its first year on counter, and while Lauder executives wouldn’t comment on projected sales volumes, executives say they are hoping for a similar success with the men’s scent. Industry sources estimate Lauder is looking for a volume of more than $25 million at retail in the U.S. with the juice.
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