NEW YORK — Estée Lauder is out to give a new charge to its lipstick business with Electric Intense Lip Creme, a long-lasting, creamy color collection to be launched in two stages next year.

“Because we’re leaders in fashion and color, we want to tie in the newest technology to create a lipstick collection that is unparalleled,” said Janet Cook, president of Estée Lauder North America, of the new line, which the brand hopes to vault to a top-five position in the U.S.

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