MILAN — Lavinia Biagiotti is on a mission to create innerwear for women, not just for their husbands and boyfriends.
The 26-year-old daughter of Laura Biagiotti said she came up with the idea for a collection about a year ago. Rather than go for overtly sexed-up lingerie, she wanted pieces women would wear every day.
“Seeing all of this chiffon on the runways, with the wrong bra it can be a disaster,” she said.
So Laura Biagiotti Bodywear was born. The 80-piece collection, which made its debut at Lyon’s Mode City last September, features details like couture lace, embroidered chiffon and elasticized satin.
“It’s not really for seducing, but more for women and how they live from day to evening,” Biagiotti said.
The collection is available at about 1,300 specialty store doors, including Laura Biagiotti stores, across Europe, Asia, the Middle East, Russia and other former Soviet states. So far, the only U.S. store to carry the line is apparel and art boutique Coryna’s Fashion Meets Art in Westlake Village, Calif.
Biagiotti, who also designs the house’s ready-to-wear diffusion line Biagiotti Rome, said the company is negotiating with U.S. department stores for wider distribution, which could come as early as January of next year. The average retail price for an item is about $78, which the designer deems competitive for a line manufactured entirely in Italy.
As for materials, Biagiotti said she wants to expand the bodywear line into the house’s signature cashmere, but she’s holding out until she finds the right quality yarn to withstand inevitable wear and tear. She flirted with knits earlier this year when she showed a ruffled cashmere halter top and matching crystal-studded panties during a Swarovski-sponsored fashion show at January’s Salon International de la Lingerie in Paris.
“I’m looking for a cashmere that is washable so that these pieces can end up in more women’s closets,” she said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast