NEW YORK -- Tommy Hilfiger's flirtations with the White House have gotten him into trouble before -- remember the model draped across a desk a la Clinton Oval Office? But for spring, the designer wants to play...
NEW YORK -- Tommy Hilfiger's flirtations with the White House have gotten him into trouble before -- remember the model draped across a desk a la Clinton Oval Office? But for spring, the designer wants to play politically correct with a healthy, wholesome linkup with the extended First Family.
The designer is about to launch an ad campaign for Tommy Hilfiger Jeans that will use Lauren Bush, President George W. Bush's niece, as the star model. The campaign will hit magazines in April.
Lauren Bush is no stranger to fashion or to Hilfiger. As reported, for the past two years, Bush, who hails from Texas and is the daughter of the president's brother Neil, has been featured in Hilfiger's regional fashion shows in the U.S. and Europe. She also has walked the runways in Milan.
Bush will appear on the April cover of W and has graced the covers of Town and Country and Tatler. A senior in high school, she is currently applying to colleges. She plans to donate a portion of her earnings from the jeans campaign to the Twin Towers Fund and Kipp Academy.
Her latest ads for Hilfiger are as All-American as they come. Photographed by Carter Smith, they reflect Hilfiger's love of Nantucket Island, Mass. Even though they were shot in Florida, the setting is meant to convey a weekend getaway on Nantucket Island and depict Bush and a group of friends sharing playful moments on a sunny afternoon at the beach and on the docks. The styles are denim-influenced and the palette is red, white and blue.
The ads, created by Deutsch Inc., also feature Amy Lemons, who is under contract to Hilfiger; Michel DeSwarte, EJ Onousa, Scott Temple and Kellen Bailey.
The jeans campaign will run in April in magazines such as Teen People, Vibe, Spin, Seventeen, YM, Blender, Rolling Stone and Cosmogirl! Ads also will appear on a billboard on Crosby Street here, and the company is looking into mounting a billboard in Texas.
For its women's campaign, Hilfiger kept with the Nantucket Island summer weekend theme, with images depicting casual weekend activities such as hanging out at the beach, an afternoon garden party and touch football on the lawn. The Collection ads once again feature Carmen Kass, as well as Frankie Rayder and Liya. Images also highlight a new athletic grouping within the women's line, as well as licensed products, like sunglasses, swimwear, footwear and intimates.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
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