NEW YORK — Now even those fashion diehards living in the hinterland will be able to while away their days preordering the Ralph Lauren Collection from their IBooks.

Starting today and through April 30, the luxury fashion company will feature a virtual trunk show for the fall 2003 Ralph Lauren Collection on one of its Web sites, Runway.Polo.com. The aim is to drive both its online and retail sales, boost customer interest in the collection and foster communication between sales associates and shoppers.

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