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LAUREN’S TRUNK SHOW SEES INCREASE IN ORDERS

NEW YORK -- Ralph Lauren's women's collection is off to a galloping start, as the company just posted a 15 percent increase in fall orders at its annual trunk show at the Rhinelander Mansion flagship.<P>Sales of fall merchandise topped $1.9 million...

NEW YORK — Ralph Lauren’s women’s collection is off to a galloping start, as the company just posted a 15 percent increase in fall orders at its annual trunk show at the Rhinelander Mansion flagship.

This story first appeared in the June 21, 2002 issue of WWD.  Subscribe Today.

Sales of fall merchandise topped $1.9 million for the sales event this month, led by advanced buzz about the Edwardian-inspired collection. That’s in comparison with sales of $1.7 million at the fall trunk show a year ago.

Among the top sellers were a $1,795 leather Cambridge jacket, a suede blouse at $2,495, a black tiered skirt around $1,295 and a beaded top worn by Carmen Kass in Lauren’s fall show that sold for $3,995. Also a bestseller was a $3,795 black, off-the-shoulder dress shown on the cover of the July issue of Town & Country, as well as inside the July issue of Elle on Penelope Cruz.