VIA SPIGA’S LEG PLANS: Footwear firm Via Spiga, through its parent company Intershoe Inc., has teamed up with Leg Resource for a licensed line of women’s, men’s and children’s socks and hosiery.
The Via Spiga Legwear Collection will officially launch during this week’s market with a spring line of fashion, sport and trouser socks and sheers.
There are 17 novelty sock styles featuring stripes, dots, florals, nautical or shorty looks. The 15 novelty trouser-sock styles include lace, floral, mesh and men’s wear-inspired looks. Ten luxury basics styles are made with pima cotton, spun rayon and silk blends. The socks wholesale for $3.
The company is also offering sheer pantyhose with body-shaping features. The hosiery wholesales from $5 to $8.
"Since footwear and legwear are so interconnected, we feel it only natural to extend our brand image into legwear," said Intershoe group president William Baum.
Wayne Lederman, Leg Resource’s president, added that the line targets better department and specialty stores, including footwear boutiques. First year sales projections are approximately $1 million.
LA PERLA PLANS: La Perla is putting a renewed focus into its hosiery business. The Italian innerwear company has started a series of initiatives aimed at strengthening its market share in the high-end legwear sector.
The company has inked an exclusive deal with Italian textile company Nylstar. Starting this season, La Perla hosiery will be made from Nylstar’s patented microfiber, Meryl.
It’s not just new fibers, however. La Perla has also created sexier packaging and re-evaluated its distribution strategy. "We feel [hosiery] has become more than just an accessory," a La Perla spokeswoman said. "It’s really a compliment to an individual style and we want to express this with our packaging and our collection."
To that end, La Perla’s fall hosiery line is rife with sexy fishnets and delicate lace details. It will be sold in 300 doors in Italy and another 700 doors worldwide, including specialty and department stores such as Saks Fifth Avenue in the U.S., and Harrods and Selfridges in London, and the new company flagship that opened last month in SoHo (see related story, page 13).The company would not release sales expectations for the hosiery collection, but said total company sales for 2001 reached $229.2 million. All figures are converted from the euro at current exchange rates.
CHA DINNER TALK: "Start thinking ‘we’ not ‘me’, or you will never survive," Ed Whitehead, vice president of marketing at Indianapolis, Ind.-based firm Galyans told more than 125 hosiery executives at the annual fall dinner meeting of the Carolina Hosiery Association and The Hosiery Association on Oct. 15.
He repeatedly emphasized that manufacturers, suppliers, wholesalers and retailers must work toward the common goal of better understanding their changing customers. Whitehead added: "Be flexible, prepared, ready to work with those retailers savvy enough to view developing their own brand as the best competitive way to succeed.’’
The retail marketing veteran noted that hosiery will be among those categories likely to see an increasing emphasis on private label by major retailers.
While Galyans represents the larger retail stores with more than 100,000-square-foot units, Whitehead said he still believes wholeheartedly in "strategic partnerships as the future direction of retailing."
During the meeting, Ron Brittain, head of family-owned L & R Knitting Inc., Hickory, N.C., received the distinguished service award for 2002.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion