NEW YORK – Nanette Lepore once again has designs on the fragrance business. The designer and her fragrance licensee, Riviera Concepts, will launch Shanghai Butterfly, Lepore’s second effort, in April. The new fragrance is intended to fuse the Eastern and Western influences found in the designer’s apparel line.
“We think that Shanghai Butterfly will be every bit as successful as Nanette’s first fragrance,” said Adrian Ellis, president of Riviera Concepts. The juice, by Ungerer & Co.’s Hugh Spencer, has top notes of lemon slice, mandarin, green snow apple and spicy carnation, and a heart of poet’s jasmine, lily of the valley, gardenia and crimson whisper rose. The base notes are of blond woods, green cedar, Siberian musk and sandalwood.
The Shanghai Butterfly bottle has the same silhouette as Lepore’s first fragrance, a half-moon shape of opaque glass. The new scent’s eaux de parfum bottles are tinted jade green with gold accents; the parfum’s bottle is shaded a rich gold. Outer packaging is of jade green with accents of fans, perfume bottles and flowers.
Shanghai Butterfly eaux de parfum will be available in three sizes – 30 ml. for $38, 50 ml. for $58 and 100 ml. for $78. The 1-oz. parfum will retail for $160. A 6.8-oz. body lotion, priced at $42, and a 6.8-oz. body cream, at $68, also will be offered.
Shanghai Butterfly will be available in about 300 doors in the U.S., including selected Nordstroms, Sephoras and Saks Fifth Avenues, and in about 50 doors in Canada.
While executives refused to discuss sales projections, industry sources estimated that Shanghai Butterfly would do about $3.5 million at retail in its first year on counter.
This story first appeared in the December 30, 2005 issue of WWD. Subscribe Today.