Body-friendly apparel is powering a surge of innovation in the intimates industry.
Gone are the days of bras that resembled harnesses and were about as comfortable, thick support hose that cut off circulation and girdles that forbade a deep, cleansing breath. But the intimates industry isn’t resting on its laurels just yet. Companies’ research and development teams are now focusing on products that rise to a whole new level of consumer friendliness.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)