Body-friendly apparel is powering a surge of innovation in the intimates industry.
Gone are the days of bras that resembled harnesses and were about as comfortable, thick support hose that cut off circulation and girdles that forbade a deep, cleansing breath. But the intimates industry isn’t resting on its laurels just yet. Companies’ research and development teams are now focusing on products that rise to a whole new level of consumer friendliness.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)