A long-awaited revolution in the jeans business has begun, somewhat quietly. After years of sales declines, Levi Strauss & Co. said in October it would begin producing a mass-market line for Wal-Mart Stores Inc.
The line officially launches at the Bentonville, Ark.-based chain’s 2,850 U.S. locations on July 22, but last month Levi’s began sending small batches of Levi Strauss Signature jeans to select Wal-Mart units to test its distribution systems before the full rollout.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"