A long-awaited revolution in the jeans business has begun, somewhat quietly. After years of sales declines, Levi Strauss & Co. said in October it would begin producing a mass-market line for Wal-Mart Stores Inc.

The line officially launches at the Bentonville, Ark.-based chain’s 2,850 U.S. locations on July 22, but last month Levi’s began sending small batches of Levi Strauss Signature jeans to select Wal-Mart units to test its distribution systems before the full rollout.

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