NEW YORK — Levi Strauss & Co. has kicked off a campaign to expand and remodel its chain of signature stores.
The San Francisco-based company last week unveiled its revamped store design at a party at its new SoHo location, at 536 Broadway in Manhattan. The 6,600-square-foot unit features a number of new design elements, including explanatory boards near the entrance that show all Levi’s core fits and fabrics, and a large changing area with theatrical curtains to give shoppers a chance to show off their new looks before they commit to buying them.
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