PARIS — Levi Strauss & Co. on Tuesday said it would cut 300 jobs in its European division as it moves to streamline production and delivery in Europe’s increasingly competitive jeans market.
The change at the Brussels-based division comes after two years of cost-cutting, which also included a hiring freeze. Levi’s currently employs about 4,800 people across Europe, including 500 in Brussels.
One hundred of the cuts will occur in Brussels, with the rest spread across the continent.
Levi’s said that the proposals were presented to its European Works Council for the obligatory consultation period.
A Levi’s spokesman characterized the restructuring as part of an effort to “develop product quicker and more efficiently. We want to be able to generate more newness by reducing the time it takes to get new products on the shelf.”
He added that Levi’s Europe would begin to introduce in-season deliveries later this year. Meanwhile, the company is gearing up to launch its first store devoted to exclusively to girls’ apparel. It is slated to open Sept. 20 in Paris.
For the quarter ended May 25, Levi’s in Europe reported sales of $261.2 million, up 8.2 percent from a year earlier. Worldwide, Levi’s sales grew 0.7 percent to $930 million.
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