NEW YORK — Times Square’s fashion profile is on the rise. Literally.

Levi Strauss & Co. has leased a 45-by-45-foot billboard, at 1552 Broadway and 46th Street, on the facade of the T.G.I.F. restaurant. The deal will return the fashion megabrand to Times Square in mid-February, for the first time since 1999. Terms were not disclosed, howeversources said placements in Times Square run from $20,000 a month, for smaller signs at lower elevations, up to $250,000 a month for the showcase extravaganzas.

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