NEW YORK — Times Square’s fashion profile is on the rise. Literally.
Levi Strauss & Co. has leased a 45-by-45-foot billboard, at 1552 Broadway and 46th Street, on the facade of the T.G.I.F. restaurant. The deal will return the fashion megabrand to Times Square in mid-February, for the first time since 1999. Terms were not disclosed, howeversources said placements in Times Square run from $20,000 a month, for smaller signs at lower elevations, up to $250,000 a month for the showcase extravaganzas.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)