NEW YORK — Times Square’s fashion profile is on the rise. Literally.
Levi Strauss & Co. has leased a 45-by-45-foot billboard, at 1552 Broadway and 46th Street, on the facade of the T.G.I.F. restaurant. The deal will return the fashion megabrand to Times Square in mid-February, for the first time since 1999. Terms were not disclosed, howeversources said placements in Times Square run from $20,000 a month, for smaller signs at lower elevations, up to $250,000 a month for the showcase extravaganzas.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)