NEW YORK — Times Square’s fashion profile is on the rise. Literally.
Levi Strauss & Co. has leased a 45-by-45-foot billboard, at 1552 Broadway and 46th Street, on the facade of the T.G.I.F. restaurant. The deal will return the fashion megabrand to Times Square in mid-February, for the first time since 1999. Terms were not disclosed, howeversources said placements in Times Square run from $20,000 a month, for smaller signs at lower elevations, up to $250,000 a month for the showcase extravaganzas.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)