NEW YORK -- A Levi Strauss & Co. spokeswoman said Wednesday the company's filing with the Federal Trade Commission, to confirm that a 1978 consent order does not prevent Levi's from opening stores, was done to clear the way for a previously...
NEW YORK -- A Levi Strauss & Co. spokeswoman said Wednesday the company's filing with the Federal Trade Commission, to confirm that a 1978 consent order does not prevent Levi's from opening stores, was done to clear the way for a previously announced joint venture.
The company has no plans to open stores on its own in the near future, she said.
"We filed with the FTC to leave no stone unturned in terms of going forward in our joint venture with Designs Inc.," she said, referring to the Chestnut Hill, Mass.-based retail partner that operates eight Original Levi's stores.
Under the joint venture agreement, still to be finalized, Levi Strauss and Designs will open 35 to 50 stores in 11 Northeastern states and the District of Columbia in the next three to five years. Designs, with 70 percent ownership, will take care of the day-to-day operations; Levi Strauss, with 30 percent, will oversee marketing, merchandising and image-related operations.
"Would we ever consider opening our own stores? Yes," said the spokeswoman. "Are we planning anything now? Absolutely not. We would consider it, but at this time we have reached no final decision. The FTC filing was written in an open-ended way so that if, in the future, we want to form another joint venture or open our own stores, we don't have to go back to the FTC."
She noted a published report from the Bloomberg Business News implied Levi's could become a competitor for denim specialty stores such as The Gap, or some of its own accounts, such as Sears or J.C. Penney. That, she said, is not the point of the Levi's stores.
"This is not a volume strategy, it is an image strategy, although we enjoy incremental sales," she said. "The stores help us maintain consistent brand image and also let us know how to better service all of our retail accounts," she added. According to the FTC, Levi's petitioned the agency Aug. 25 to "clarify" a 1978 FTC consent order signed by the company. The order addressed price-fixing allegations against the company and prevented it from suggesting retail prices. Essentially, the company asked the FTC to reaffirm that the consent order did not prevent Levi's from opening retail stores."The reason for the request is that [Levi Strauss]...plans to establish retail stores that sell only Levi's products," the company's filing reads. "LS & Co. currently plans that [Levi's Only Stores] will form one joint venture with an LS & Co. customer, Designs Inc., that will operate...[stores] in one part of the country. [Levi's Only Stores] currently plans to own and operate [stores]) in other areas."
Levi's explained in the filing that the retail market for jeans has changed in the almost 20 years since the consent order was issued. The company cited competition in the jeans and apparel industry and the fact that retailers' space to display the complete Levi's line was limited.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)