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Levi’s Names Hanson North American Head

Levi Strauss & Co. continues to promote from within as Phil Marineau's tenure as president and chief executive officer winds down.

Levi Strauss & Co. continues to promote from within as Phil Marineau’s tenure as president and chief executive officer winds down.

The San Francisco denim giant said Mon­day that Robert Hanson has been appointed president of the company’s North American region, taking on responsibility for the U.S. Dockers, Levi Strauss Signature and Canada and Mexico businesses. Hanson, who joined the company in 1988 and has been president of the Levi’s brand in Europe and a vice president, will maintain his role as president and general manager of the U.S. Levi’s brand.

The company also announced that Alan Hed will take over as president of its Asia-Pacific region, succeeding John Anderson, who was tapped to become president and ceo when Marineau departs at the end of the year. Hed has been the Asia-Pacific region managing director for Latin America, Africa, Turkey, Australia and New Zealand for the last three years. For the last year, he has also been managing director for Japan and South Korea.

Both appointments are effective immediately.

This story first appeared in the October 17, 2006 issue of WWD.  Subscribe Today.