NEW YORK — Levi Strauss & Co. started shipping small quantities of the company’s new Levi Strauss Signature line to select Target Stores locations this week.

A Levi’s spokesman confirmed Wednesday that the shipments of men’s products were part of a test run of the line, intended to precede a full-chain rollout of men’s, women’s and children’s products in mid-January. The spokesman acknowledged the San Francisco-based company also hoped to “capture a little bit of the holiday business.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus